In April 2019, the two sides confirmed that their dispute was over after signing an agreement to give each other access to their respective video services. Chromecast devices and other Google hardware have been blocked due to differences of opinion by Amazon`s retail site. The retailer had been arguing with Apple for years, until in 2017 it agreed to return the Prime Video app to Amazon on Apple TV and Apple TV. “You can`t manufacture any of these non-compliant devices,” the senior employee told Protocol. This type of contract is different from all other partnership contracts in the sector, he said. “It`s quite unique.” “Bringing our YouTube experience with our flagship product on Amazon Fire TV gives our users even more opportunities to see the videos and creators they love.” Andrew Bennett, head of video premium business development, argues the deal would give our customers convenient access to the shows and movies they love… Customers will have even more opportunities to broadcast what they want, when they want, wherever they are. After endless quarrels, the time has finally come: Amazon and Google have agreed and are now integrating each other`s most important streaming apps into their own products. Today, many of Google`s hardware devices are not yet available on Amazon, including its smart speakers and other smart home devices that are direct competitors with Amazon products like Echo. (For example, a “google home mini” search shows sponsored offers and bestsellers for Amazon`s Echo Dot.) It should be noted that Lockheimer did not mention smart TVs in particular, as the European Union survey focused exclusively on phones.
In addition, all the amendments were limited to the European Union, with some questioning their overall effectiveness. “Google has refrained from respecting the Commission`s decisions,” said Damien Geradin, a European expert on cartels and abuse of dominance, who wrote a 2016 Harvard Business School report on the use of Google`s anti-slavery agreements. “Compliance is not in their DNA, and they are trying to buy time.” Amazon`s efforts to expand its Fire TV platform to smart TVs have been hampered by confidential agreements between Google and manufacturers using its Android operating system.